My work on The Paddington Bear Experience ™ involved developing a scheme of work for Key Stage 3 Business Studies, helping students develop their own immersive experiences aimed at families with young children. Following a trump to see Paddington, teachers could work through the activities within the pack to help students consider the creative, producing, marketing and partnership opportunities for their own immersive pitch. This pack could be used as a cross-curricular ‘dropdown’ day or a longer term project in lessons.